You’ve made your video, and now you want people to see it. But how do you make sure that it shows up when someone searches? With hundreds of millions of videos on the internet, it’s more important than ever to know how to optimize your video for search so that it actually gets noticed. Here are some strategies from seo consultant Sydney you can use when making your video to ensure that you get maximum exposure and reach the right audience.
What is Video Seo Sydney?
Video SEO is a way of optimizing your video so that it ranks higher in the search engine results pages (SERPs). The process is similar to what you might do with a website, but there are some important differences. First, you need to make sure the title and description of your video are optimized for search. Next, make sure your keywords and tags are well-chosen; these will help with both on-page SEO and off-page seo Sydney.
Strategies to Optimise Your Videos for Search
- Don’t Stuff Keywords
Don’t just jam all the keywords in there if they don’t have anything to do with what you’re actually talking about because Google doesn’t like that and won’t rank your videos highly as a result. A lot of people will use an SEO plugin to help them find out which words or phrases are most often searched for when it comes to their topic, then include those in their title or video content.
- Choose the Best Video Hosting Platform
YouTube is by far the most popular video hosting platform, and therefore the best one to choose if you want your video to be found. However, this doesn’t mean it’s the only option. Other platforms include Vimeo and Wistia. You should consider what features are important to you (such as a number of views or downloads) and make a decision accordingly. You should also think about how much time and energy you’re willing to put into optimizing videos on different sites. If, for example, it takes more than five minutes each day to upload new videos on a site that has fewer than 500 monthly visitors, then it might not be worth the effort.
- Create Transcripts of Your Videos
Use transcripts or closed captions on videos where appropriate so that those with hearing difficulties can access the content of the video more easily. YouTube provides a YouTube Caption Editor for you to create your own caption files and subtitles in different languages, including English, Portuguese, French, and Spanish.
- Optimize Your Thumbnail Image
Selecting a thumbnail image is one of the most important decisions you’ll make when publishing your video. It’s what grabs people’s attention and encourages them to click on it. Whether you’re looking for a compelling image that will entice more views or want to use an eye-catching still from your video, optimizing the thumbnails is crucial.
- Create a Catchy Title
Create an attractive title and this should be a concise description of what the video is about that will make people want to click on it. What is even more important is to include a search keyword if possible. When you are creating your title, think of the relevant keywords and incorporate them into the text where appropriate.
- Promote Your Videos
Promoting your videos on social media, blogs, and niche forums can help you reach new viewers. Reach out to influencers in your industry and offer them a free video mention in exchange for the promotion of their video on their channels.