The Office of Continuing Studies at Duke University offers the Digital Media and Marketing Certificate. This certificate program covers search engine optimization, content marketing, mobile marketing, web analysis, and PPC practices. The course requires 350 hours of online lectures and a requisite module. The curriculum covers the nuances of digital marketing in today’s marketplace, and graduates can expect to work in various industries. The program also requires students to be proficient in technology, which is expected for this certificate.
Courses offered
The Duke Digital Marketing Certificate program was designed to serve the needs of working professionals and students seeking to advance their educational goals. The program consists of 10 modules and a Capstone Project that must be completed within 12 weeks. The curriculum includes interactive and video course materials that students can access anytime. Students may also participate in online discussion boards and chat rooms to develop social networks and interact with peers. This flexibility makes it a great choice for students seeking to advance their careers and enhance their current skills.
Certification is available in both the DMI Pro and OMCA. The DMI Pro exam is administered by Pearson Vue, a global testing network. The DMI Pro certification is a globally recognized digital marketing certificate with excellent support. This course covers all aspects of digital marketing, including social media, web analytics, mobile marketing, and SEO. The DMI Pro certification has been accredited by the International Marketing Institute, the governing body for the profession.
Duke’s Digital Media & Marketing Certificate is an excellent choice for students already working in digital marketing. It’s a self-paced course with two live 1-on-1 mentoring sessions per month, video lessons, and seven short electives. The program takes about 350 hours to complete, so it’s best to allocate at least five to ten hours per week for the course. However, the tuition fees are reasonably priced – students can pay in full or obtain a private loan.
The American Marketing Association recommends the Duke Digital Media and Marketing Certificate. It’s a highly flexible program that offers students the opportunity to take it online. The coursework is online, so students can complete the program while working. Duke also offers online courses for full-time and part-time students. It’s important to note that Duke’s program can’t be transferred to other universities, but it does provide students with the credentials to work in digital marketing.
As a result, Duke University’s Office of Continuing Studies offers a wide range of online training courses, including digital marketing. Students should expect to spend around 350 hours completing the program, comparable to Cornell’s Digital Marketing Certificate. The program covers SEO practices, content marketing, mobile marketing, social media, and PPC. Compared to Cornell, the Duke Digital Marketing Certificate is slightly cheaper. In addition to a comprehensive syllabus, students will learn about content marketing, search engine optimization, mobile marketing, web analysis, and social media.
Cost
Duke University’s Online Digital Marketing Certificate may be the right choice for you if you are interested in pursuing a career in digital marketing. You can complete this certificate in three months and choose which modules you want to study at your own pace. Additionally, the curriculum is aligned with certification exams, so if you complete the course, you could qualify to sit for the OMCA or OMCP exam. This highly respected online degree is also extremely affordable, with tuition rates starting at $3,195. In addition, Duke often has promotional rates below $3000.
The program is designed for digital marketing executives and includes the fundamentals of building market strategies and personalizing customer experiences to win customers. This program also covers the latest in analytics and the future of marketing through the Internet. The curriculum consists of 10 modules, with a culminating Capstone Project. Course topics covered include growing search engine rankings, mastering web analytics, and digital innovation in the future of marketing. Throughout the program, students learn from professors and interactive course materials. Additionally, students interact with each other through live chats and discussion boards.
The Duke University online digital marketing certificate program is a good choice for professionals with no prior experience or those who wish to learn about new digital marketing trends. However, you can opt for a job search course if you are already in the workforce. Pathrise offers full-service career guidance with mentors with experience on both sides of the hiring table. Besides 1-on-advanced training in digital marketing, Pathrise offers personalized mentoring sessions and workshops. The program includes workshops and personalized sessions for students to gain practical insight into resume optimization and negotiation.
Different marketing certification programs vary in price, duration, medium, and focus. Some cost as little as $2,000, while others cost upwards of $15,000. Before making a decision, consider your goals, budget, and timeframe. If you do not have the money to pay for the program, try a free 5-day short course to see if it fits your needs. Pursuing a digital marketing certificate is not too late if it’s a good fit for your career.
Salary expectations
The Duke University online Digital Marketing certificate program will prepare you to take on various roles within the digital marketing industry. Students will learn business ethics and how to manage all digital marketing channels, including social media, emails, websites, and blogs. With a Duke Digital Marketing Certificate, you can pursue new opportunities and have a bright future. Salary expectations for Duke Digital Marketing Certificate reviews vary depending on the level of experience and certification you earn.