Hootsuite sprout social is a study of two full-featured social media management platforms. These products manage several social networks, so distinguishing between them is not just a matter of picking the longest set of features.
To discover the benefits of one program over another, you need to look at how they handle their tasks. The approach is the most streamlined publishing solution? A more in-depth report?
I will compare Hootsuite sprout social based on dashboards, writing, organizing, teamwork, monitoring, and integration features to help you answer certain questions for yourself. If you want to save time on testing, use our Product Selection Tool to get a free list of reviews from social CRM vendors. We will ask you a few questions and then give you ideas specific to your needs.
Hootsuite was created in 2008 under the moniker BrightKit. Its goal was simple: to help companies control their social media pages in one location. Brightkite later became Hootsuite, and the company now has 18 million customers, more than 1,400 employees, and offices in Vancouver, Toronto, New York, Mexico City, London, Paris, Hamburg, Sydney, and beyond.
Remarkable Hootsuite users include Marketo, Mailchimp, SXSW, and GE. Complete disclosure: TechnologyAdvice is using Hootsuite to handle our social media pages
Created in 2010, Sprout Social has been developed to help companies and consumers connect more openly. In the six years since its founding, the company has raised over $100 million in venture capital and has recently filed a public offering.
Hootsuite sprout social was developed to provide companies with a variety of features while at the same time-making user interface appealing. Significant users include Subaru, Ticketmaster, and Evernote.
Comparing Hootsuite sprout social in the area of productivity, the social media management platform needs to provide interactive and pipeline capabilities for content production. Both Hootsuite and Sprout Social are similar when it comes to productivity and content creation. For eg, both apps have editorial calendar features for programming and planning social media updates. As stated in the previous parts of this analysis, Hootsuite and Sprout Social are focused on the same marketing focus and technological features.
But the true solution to which platform is most successful is the comparison of collaborative functions. The “Inbox” feature of Sprout Social acts as a team-shared stream of various network interactions. Teams may choose which contact they want to address as the device monitors the progress of open tickets that respond to or communicate with the inbox object.
The Inbox functionality is one of only a few collaboration features accessible to simple members of the Sprout Social Network. Sprout Social has the potential to handle users with a shared functionality integrated into the editorial calendar and content development functions.
On the other hand, Hootsuite provides a broader collaboration ecosystem, with departmental and team-oriented dashboards. Both Hootsuite and Sprout Social are easy to incorporate with current task management platforms and other productivity applications.
Yet Hootsuite is the only program that interacts with Slack, Trello, and Asana. Sprout Social can be found on most big social networks, such as Hootsuite, but only integrates with a couple of applications, including Zendesk and Google Analytics. Indeed, Sprout Social has so few integrations, whereas Hootsuite interacts with many of Sprout Social’s integration partners and hundreds more.
From the point of view of programming, Sprout Social is much easier to look at and use. Hootsuite prefers job over type. Hootsuite has the lead in news, while Sprout Social provides more extras, such as social CRM and viewer exploration.