According to Adobe’s Digital Economic Index, e-commerce is expected to hit $1 trillion for the first time. This figure is a boom for an industry that rapidly transformed over the years and saw some amazing days in the utmost crisis from 2019 to 2021. NoSEOspam.com is an interesting Source of Tech, Business, Finance, Health, and Travel New Ideas. To know more about it click here.
After the coronavirus outbreak, most businesses struggled to keep their ventures alive, but e-commerce thrived. A company that had created an audience online could serve its customers even in the most daunting times. Internet usage surged after the pandemic, pushed many traditional small and mid-size businesses to start operating in the digital world. In these tough times, remote workers with high-speed internet connections at home, such as one from Windstream Internet, could cater to customer queries on time.
History of Consumer Reviews
Let’s go a little back for money. In the mid-90s, Amazon was not a powerful e-commerce platform but just a company by Jeff Bezos that sells books. The owner thought of new moves to kick his company towards success. At this time, catering to customer reviews was considered a disaster movie for the companies. Companies were just not ready to deal with criticism and did not want customers to have the liberty to rate their products or services. Bezos gave the “suicide” move a chance and showed the power to shoppers to rate and review the products.
Fast forward to 2022, Amazon is now one of the biggest employer markets place, and its rapid growth can be credited to Bezos’s move to involve the consumers in the purchase process.
E-commerce these days is putting a lot more effort into valuing customer feedback. Places like Walgreen, Home Depot and Walmart have their own social media networks selling advertisements to brand marketing.
C2C Marketing
The retail media networkers are fueling up the course of consumer marketing. The idea here is to bring more consumer-generated content on the news feed to obtain a more diverse audience to the business website. While several marketing agencies are getting consumers to write reviews of the products on their website or social media in return for some incentives. This is killing the entire purpose of generating authenticity and making the marketing approach more incentivized.
Here brands need to understand that advertising real consumer reviews with solid star ratings will bring more punch and power to brand advertising.
E-commerce retailers need to consider all these tips when designing a marketing plan:
- Create brand-advertising guidelines with authentic reviews.
- When posting reviews in your advertising, try reinforcing the selling point.
- Do not only advertise a solid 5-star rating. Keep the rating authentic.
- Offer an area on your site for shoppers who want to read reviews without being interrupted by unnecessary advertising.
- Make sure you are current and updated often. Start posting reviews on all of your social channels and e-commerce platforms.
Bottom Line
Authenticity starts when a buyer purchases a product and likes it. Do not fuse your brand for fake reviews or incentivized marketing. Instead, give your consumers what they want to get a thought that you want.
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