On the net, it is essential to keep your site technically and visually updated.
And for that, it is inevitable to redo your website. What does this change for you? We will explain it to you here!
Why redesign your website?
Redoing your website is an action often applied in web marketing. Search engine algorithms are constantly changing. You have to update it continuously to stay at the top of the rankings.
On average, it is advisable to redo your site every 3 years to follow new trends and not lose space in search engines.
In addition, redoing your website allows visitors to enjoy a new visual. The action is the same as for a shop window. Thus, you highlight your new products or propose a new graphic charter. And bonus points! An update of your site will attract new prospects.
Finally, you may want to migrate your site to a more efficient and easy-to-use CMS. For example, if your site is completely coded and you want to make an SEO company more accessible, the WordPress CMS can be a solution.
How to redesign your website?
Of course, to redo your website, you don’t have to do just anything. Because your site remains THE pillar of your marketing strategy, you must follow the same steps as when creating it to redo it. Conducting an audit of your current site to understand the habits of your visitors is imperative. To have a place in line with current trends and patterns.
Define the new objectives of your website! These objectives define the different levels that your website must reach. For example:
- a minimum number of sessions (visitors) per month,
- the lowest possible bounce rate,
- Better ranking on Google.
Stand out from the intense competition.
Keeping an eye on the competition is essential to redo your website. Indeed, you are, unfortunately, not the only one in your niche. This competition can overshadow your website.
Fortunately, having competitors isn’t always a bad thing. Indeed, you can pick up different ideas on competing sites here and there. If you like a feature on a site better referenced than yours, it is not forbidden to reproduce it on your internet space.
However, beware of copying! Take inspiration from a feature such as a drop-down menu or the arrangement of icons: yes! Reproduce the same site by replacing the names: no!
Remember your objective: to offer your visitors a better user experience than on competing sites by highlighting your products. It’s a way to quickly stand out on the Internet and become the reference in your field for search engines.
User experience, User experience: the 10 commandments for a successful website
Offer him a referencing boost.
Always to place you on the web, redoing your website improves its natural referencing. Because you take the opportunity to review the essential points of your marketing strategy. Define more impactful keywords and integrate them into the site’s markup to give it an seo for franchise to boost your business.
Also, take the opportunity to review the SEO structure of your different pages. Indeed, by updating the mesh of your pages, you give them a second life, improving your referencing. By tracking down dead links and updating these external links, you eliminate one of the causes of poor SEO for your website.
Also, offer your users a fast and secure site. Indeed, these parameters are part of the optimization criteria that boost your site.
Internet referencing: how to be first on Google?
Gain new visibility
Gaining visibility is a point not to be overlooked in your online strategy. Google’s algorithms are constantly changing. Ranking criteria follow internet trends. These are very different from those that were asked of you a year ago. That’s why we have to adapt to this change. If you don’t adapt to it, you risk losing a lot of space on the search engines.
In addition to keyword optimization, consider the importance of social media. They allow the promotion of your site by sharing its content. Broadcasts are made from your site’s content by integrating the share button.
How to build your social media strategy?
Implement new features
Eh yes! Implement new features! Like a blog or a community space if non-existent on the site. Or even a Chabot! With the advice of your web agency, anything is possible!
Chabot: why install one on your website?
To conclude, redoing your website is essential when it loses speed and visibility. Keep in mind that the graphic charter is critical, just like SEO! Better to take the time to identify your criteria and surround yourself with professionals!
Your website is coming to the end of its life, and you need to give it a facelift. Opt for the redesign of your website!
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