The Business of Fashion


Behind every store garment lies a multibillion-dollar global industry that shapes what is for sale. This program was created to combine creativity with business acumen for art students and fashion enthusiasts who wish to gain insight into its real-world implications.

Amed’s users became fans of his daily email briefings, sent before checking work emails or reading Women’s Wear Daily. Soon enough, Amed became a household name.

What is The Business of Fashion?

The fashion industry is a multibillion-dollar global enterprise that designs, manufactures, and markets apparel. Fashion may refer to clothing or shoes; it also includes any accessories worn with them and cosmetics worn alongside them.

Imran Amed started The Business of Fashion as a passion project in 2007 when he recognized a gap in the market for professionally informed, analytical, and opinionated reporting on fashion business issues. So he began building it himself while financing it himself, building up an engaged community who looked forward to receiving daily email briefings before checking their Wall Street Journal or urgent work emails in bed each morning.

BOF provides news and analysis for fashion creatives, executives, and entrepreneurs around the globe; its events bring together influential leaders from the fashion industry to share ideas; its network of partners includes fashion brands like LVMH and Zara; creative agencies Karla Otto PR and KCD; as well as disruptive startups such as Swipecast.

The Business of Fashion is a media company.

The Business of Fashion is an international media company serving fashion creatives, executives, and entrepreneurs from around the globe. BoF provides news, insights, and analysis about emerging designers, advertisements, global brands, and more; additionally, it offers career opportunities within the fashion industry and provides a subscription service called BoF Professional and an education platform for students and professionals alike.

As part of BoF’s marketing and advertising team, you will be at the forefront of industry news and trends – cultivating high-level sources and writing news, analysis, and deeply reported features that differentiate BoF. Furthermore, you will keep abreast of major ad campaigns, CMO appointments, agency reviews, publication launches/closures, and significant ad campaign launches/closures.

Join a fast-growing team and contribute to creating our global editorial and events portfolio, including BoF 500 – an innovative multi-channel initiative celebrating those shaping fashion – BoF Careers, VOICES, and various other projects.

The Business of Fashion is a membership community.

The Business of Fashion is an internationally acclaimed membership community known for its authoritative and analytical view on the $2.5 trillion global fashion industry. They serve members from 125 countries with independent journalism that sets agendas as well as practical business advice, online learning tools, career-building services, and immersive events and experiences – providing its members with valuable resources that drive growth in fashion businesses around the globe.

BoF has expanded into hosting events like BoF 500 and Voices to hear directly from industry players on the ground level. These higher ticket-price events frequently bring in high-profile speakers.

The Business of Fashion can be found on the Library’s Discover platform, and first-time users must register here with their GCU email address before accessing its subscription by selecting it from Database A-Z and choosing Glasgow Caledonian University as their company. Six Employee Network Groups at BoF include Pride, BAME, Families, People & Planet, and the Female Empowerment Group.

The Business of Fashion is a website.

Behind every fashion purchase lies a global industry worth billions. Our program combines creativity and business acumen, equipping students to excel in product development, merchandising, branding, styling, and e-commerce.

We hold an unparalleled position within the industry and aim to lead in shaping how technology and digitization are used in fashion. By creating an environment where designers can spend more time on what they love while emphasizing customer value creation, we hope to become innovation leaders within fashion technology and digitization.

BoF Careers is the world’s leading community for fashion talent, housing an international network of fashion creatives, executives, and entrepreneurs from creative to senior levels of management. BoF creates fashion business intelligence on emerging designers, disruptive technologies, and worldwide brands – providing fashion business intelligence on emerging designers, disruptive technologies, and worldwide brands. BoF prides itself on independent journalism that sets agendas – we are known as an authoritative voice within a $2.5 trillion fashion industry and are trusted sources for independent journalism agenda-setting journalism that represents BoF500 ranking the global top 500 fashion influencers annually – both found here on BoF 500 ranking! BoF also hosts BoF Careers, which serves fashion talent worldwide!